Give them an inch and they take $773,074,040

unwieldy:

image

In early 2012, Southwest Airlines began reducing seat pitch—better known as legroom—in their 737s by a single inch, from 32” to 31”. This allowed them to add an additional six seats per flight.

Southwest runs, on average, 94,350 flights per month at an average price of just $141.72 per seat. These flights, according to the airline, are generally 80% full.

That means, every year that single inch earns them $773,074,040 of additional revenue. I guess every little bit really does count.

cardboardlife:

You can watch the full sequence on YouTube (it’s a 7 second video, how silly! But it was too long to be one complete gif)
cardboardlife:

You can watch the full sequence on YouTube (it’s a 7 second video, how silly! But it was too long to be one complete gif)
cardboardlife:

You can watch the full sequence on YouTube (it’s a 7 second video, how silly! But it was too long to be one complete gif)

cardboardlife:

You can watch the full sequence on YouTube (it’s a 7 second video, how silly! But it was too long to be one complete gif)

photojojo:

These are so good! 
An anonymous photographer avoids boredom on his morning commute by holding newspaper photos up to other passengers’ bodies.
Creativity = the best solution for boredom.
How to Avoid Boredom on Your Commute
via Laughing Squid; Daily Mail
photojojo:

These are so good! 
An anonymous photographer avoids boredom on his morning commute by holding newspaper photos up to other passengers’ bodies.
Creativity = the best solution for boredom.
How to Avoid Boredom on Your Commute
via Laughing Squid; Daily Mail
photojojo:

These are so good! 
An anonymous photographer avoids boredom on his morning commute by holding newspaper photos up to other passengers’ bodies.
Creativity = the best solution for boredom.
How to Avoid Boredom on Your Commute
via Laughing Squid; Daily Mail

photojojo:

These are so good! 

An anonymous photographer avoids boredom on his morning commute by holding newspaper photos up to other passengers’ bodies.

Creativity = the best solution for boredom.

How to Avoid Boredom on Your Commute

via Laughing Squid; Daily Mail

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Cutting the mustard

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